"Take on the World" was an important moment for Wise, and I had the privilege of leading the charge as head of production and in-house director. This comprehensive campaign spanned across various platforms, including television, social media, and our website, and was meticulously crafted within our in-house studio. From initial concept to final execution, I worked closely with our talented creative team every step of the way. The success of "Take on the World" demonstrates our ability to produce high-quality content for TV entirely in-house. It was a fulfilling project, and a great challenge as the content had to be versioned and adapted for 18 countries.