As Head of Studio at Clickon Media London, I was asked to develop and direct a project for SEAFISH, a public organization dedicated to promoting and ensuring fishing sustainability in the UK. Our creative approach aligned with SEAFISH's mission led to the development of a hero film, part of a broader initiative to highlight the importance of sustainable fishing practices. Shot over three days the project underscored the critical work SEAFISH undertakes and the importance it has on the local communities who depend on the fishing industry.