General Tire - Wavemaker

During my time as Head of Studio at Clickon Media London, I developed the "Anywhere is Possible" series for General Tire, starting with an inspiring film about Andrew Cotton, a big wave surfer who made a courageous return to the ocean after a dramatic accident in Nazare, Portugal. Capturing Andrew's first time back on a surfboard was a central aspect of this project. I directed this film along with the rest of the series, each piece celebrating the essence of adventure, therefore aligning perfectly with General Tire's values of freedom and exploration. The series was later recognized with a Digiday Media Award for best client-agency partnership, highlighting the successful impact of our collaboration.

Hero film

Social and digital

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Eurotunnel - Ham and Jam